"The body never lies." ~ Martha Graham

Research has shown that the words we use in personal communication only make up 7% of the sent message when communicating with others. Wow! So what's louder than words? The answer is body language. It accounts for roughly 55% of your message. Sound is sound. I do not think that is true? Think again. Suppose I tell a story and you approach it, yawn, throw your eyes, shake your head and go away. Did you say a word? No. Did I understand what you mean? Yes. I did not like my story and found it boring. Amazing! The message was delivered without a single word.

Multiple components of body language: eye contact, facial expression, physical activity and personal space.

Eye Contact

Eye Contact is one of the most important communication methods. Only by eye contact you can change the way the client is perceived. When you establish a good eye contact with the customer, it becomes trustworthy, confident and well-known. It also shows you want to hear what the customer says. Those who avoid direct eye contact are likely to be nervous, lying, diverting, or just not interested.

Nevertheless, do not overdo it. Do not look at the customer; you'll scare them.


Genuine smile is the best facial expression. You still feel that way when you feel during the weather. Her smile is friendly and accessible to her face. Smiling, others feel good. Smiles are contagious and this is the best way to put your customers in a good mood and open them.

Sometimes, however, the client is nervous and angry, so in this case, listening to your smile may exacerbate them. Read your client's body language and respond accordingly

Physical Exercise

Talking to a client tells a lot: Are you interested in what the client says? Do you care about their problem? Are you happy to see them? Standing upright, nodding and showing full attention to the customers' attention to being actively listening. Drawing on the wall, turning the body and multi-tasking indicates that I do not care.

Hand gestures are very important. How many of us showed your index finger when we asked for guidance? Do not feel disrespectful and rough? It's like you're pointing at something you did wrong in a corner. I support open-hand gestures that are professional and invitational.

Personal Space

It is important to pay attention to the space between the receiver and the place. If the customer moves, do not try to move closer, which means that they want more space to communicate comfortably. Usually, the comfortable distance is between one meter and one meter. Keep in mind, however, that a comfortable personal space in one country may differ in one country

Body language is an effective means of communication. Understanding and using it will be successful in business situations and personal relationships.

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